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You’ve established your company’s goals, drawn up your target audience profiles and determined what social media channels have the potential to catapult your startup business to immediate virality.
Now, what do you actually post?
Your startup business’s first few weeks on social media is all about experimentation and crossed fingers. It really is just you, your laptop, and canva going up against the ghosts of low engagement.
It’s important to have patience when it comes to the growth of your socials, but there are content ideas you can get started on right now that will help your company put it’s best foot forward. Here’s 3 of my favourites:
One of the best ways to drive traffic to your startups’ social media is by writing engaging articles about topics your target audience are already interested in.
As a new startup company with no followers, one of your goals could be to increase brand awareness. What better way to do that than to provide the people you want to attract with answers to questions they’ve been asking. Right off the bat, you’re establishing yourself as not only an expert in your field, but an organisation that your customers can trust.
Make sure you do some keyword research before you go ahead and write any articles. It’s an integral part of content creation that’ll help you find phrases and questions asked by consumers in your niche. My personal favourites are Google Trends and Keyword Generator.
Post the blog entries all over your social media and gradually followers will come to you.
The great thing about working within the startup industry is the community of founders that you’re automatically a part of. Use this to your advantage!
Make use of the network you or your colleagues have and reach out to other business owners or key players in your field to interview them about their journey.
Everyone loves a good success story. Interview founders who have a bigger audience than you to cast your net to a whole other pool of people who could be interested in what your company has to offer. Their involvement on your platform will direct their audience to your socials.
Unless you’ve spent a long time pre-planning months and months of social media posts for your brand-spanking new business, there’s most likely no pre-existing content that you can pull from. So where do you go from here?
Your easiest way out is to make graphics based on your product or business and using the caption to draw in potential followers.
Establish what your biggest selling points are as a business and create some quick content based on that. Use the caption to address the general pain points and challenges that your target audience experience and put forward your product as the solution.
Using the AIDA model is a great way to build convincing copy for your social media posts that get potential customers curious enough to click on your profile.
It’s an acronym that stands for:
Attention: Grab the reader’s attention with a caption that’s catchy and relevant. Remember, it’s about the customer, not you. Use the first line to show that you have information that will benefit them.
Interest: Build interest by giving them useful information about the things your target audience struggles with. Deliver this message in a way that matches the profile of your audience.
Desire: Let your audience know why they need to follow your business or buy your product. Make them want to engage with what you’re offering.
Action: Provide a call to action and encourage them to follow your socials or sign up to your website.
Taking on the role of digital marketer for a new startup company is no easy feat, especially if your only experience with content creation is helping your parents upload the family holiday pictures to their Facebook accounts.
But creating engaging content doesn’t have to feel like rocket science. Applications like Canva are great for ready-made templates as well as creating graphics from scratch for those who feel that they were graphic designers in a past life.
And of course, the Rbbl blog is here with the resources you need to help you along your startup journey. Sign up to Rbbl now to get updates on future startup events where you can find founders and investors to learn and grow with.