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I’ve always considered myself to be part of the internet generation - the group of young people who were practically raised by twitter memes, educated by Instagram infographics and experts in all things social media. But after falling into the world of startups and digital marketing, I reluctantly admit I’ve met my match.
If you’re a new startup business owner, or someone who’s just getting started with digital marketing and feel as if you’ve been knocking on doors that every single social media marketing expert claims to have the keys to, know that I feel your pain. Here’s some advice based on things I’ve learned so far.
Yes, I’m rolling my eyes at me too - but trust me, even when you think there’s no way that someone has made a tutorial about the insanely specific thing you’re trying to figure out how to do, there’s always someone who for some reason, decided to.
Everything from how to write effective copy using the AIDA model, creating realistic social media strategies, establishing our target audience profiles, and deciding which content schedulers would work with our goals was right at my fingertips and meant that I was a little less clueless at the end of each day.
I get it, if you’re going to dominate the social media world, you’ll have to delve into the theory. However, there comes a point when you have to put your hypothesis to the test instead of subconsciously pouring all your energy into writing 100 word documents about what you could do to reach your goals. Sound familiar?
When it comes to digital marketing, you’ll never know unless you actually try. Here’s some things that I started with:
I analysed our competitors' social media channels and made lists about what I thought worked and what I felt definitely didn’t.
I spoke to the rest of the team about our goals and how we wanted to position ourselves as a tech startup company and used those discussions to create our tone of voice and social media style guides.
I drew up our target audience profiles making sure to include key demographics, psychographics and a broad description of our customers.
I spent some time creating 10 step social media strategies to make sure we would stay on track and didn’t forget any crucial details.
I started thinking about our social media KPIs and began gathering our first week's analytics so that we can watch how we grow and improve as we progress.
Moving forward, I’ll be regularly analysing our social media channels and continuously tweaking our content based on what's working and what isn’t.
If I can do it, so can you.
To you, your newest Instagram graphic is something that Picasso himself would marvel at. To your colleagues, it may not be quite as exciting. And that’s okay!
Get comfortable with asking for and receiving feedback about your work so far. It’s daunting, especially if you’re doing any of the things mentioned above for the first time, but it will only benefit you in the long run. It’s a long road to social media marketing stardom.
Remember that things don’t always go according to plan. You’re not a failure! The best thing to do is embrace it. For example, low engagement on social media. You could either see it as a sign that you need to make a career change or you can take it as an opportunity to experiment with different forms of content and potentially increase your company’s reach. It’s all trial and error.
Surrounding yourself with people who are embarking on the same journey helps massively too. No one is an island, and there’s always something you can learn from someone else who’s been there and done that.
If you’re struggling to find a network of experienced business owners, first-time founders and investors who are ready to connect and share some knowledge - I’ve got a tip for that too: Sign up to the Rbbl waitlist and attend startup events populated with people just like you!